Our Philosophy

Your business should support you, not the other way around.

Our clients want to take control of their lives, careers and businesses. 

Through in-depth discussions, we guide clients to verbalize their authentic, individual life and career goals.

Through leadership coaching sessions and team trainings we teach clients to inspire and lead their teams to embody the goals of our clients and serve their patients.

Through customized and methodical short, medium, and long term planning, we work with you to constantly improve, then improve again so your business supports your career, business and life goals. 

Hoping it will get better is not a plan

A happy, healthy team doesn’t happen by accident

You can have a team that looks forward to being together and supports each other. You can have a team that solves problems and helps patients get the care they need. We can help you get there.

Happy, healthy patients don’t happen by accident

You can have patients that want to come to their appointments. You can have patients that pay at the counter and then refer their friends. We can help you get there.

A happy, healthy dentist doesn’t happen by accident

You can look forward to coming to work. You can build a staff that supports you and your patients. You can take more vacation and maintain production. We can help your get there.

Who We Are

Brendan O’Keefe, Esq.

My life was changed by business coaching and training.

I am an attorney who spent 9 years as a full-time practice manager at a general dentist’s office. The owner took over a 40 year old practice when she was 29 and we were both overwhelmed with hiring, training, business planning, setting fees and trying to find time off.

We found a great coach who changed the way we thought about the practice. She taught us better ways to talk to our employees and patients. She changed how we set expectations for ourselves and how we structured our daily lives. She allowed us to confidently take weeks off during the year, confidently offer raises to our team and confidently make changes to the practice when we felt it was needed. It even changed the way we talk to our children.

I’m excited to help you get your practice and your life where you want it to be.

I’m a graduate of Colby College and Suffolk University Law School. Before running dental practices, I was a criminal defense and business attorney. I live in Waterville, Maine with my wife (a dentist) and our three children.

Almost every challenge in your practice can be improved with verbal skills training.